Lester’s Boys & Men’sBy admin | | Category: Retail | Comments Off
LESTER’S OPENS ITS FIRST BOYS & MEN’S OUTPOST IN RYE BROOK
14A Rye Ridge Plaza
July, 2015 – Lester’s, the fashion retailer known for more than 65 years as a destination where top trends from the best brands are delivered with exceptional service, will open a brand new space dedicated to boys sizes 8-20 and men’s clothing, footwear and accessories, on August 4th.
The new Lester’s Boys & Men’s store will be adjacent to Lester’s 11,000 square foot Rye Brook location at 18 Rye Ridge Plaza which opened one year ago and has led to significant growth of the business and reach to a larger Westchester demographic.
“The opening of our new Boys and Men’s store emerged out of a dialogue with our customers about how better to meet the specific style profile of under-served, style-conscious high school through twenty-something young men,” says Perry Schorr , Lester’s Owner and CEO. “We applied what has been a successful model for our kids, juniors and women’s contemporary business and created a unique and dynamic environment all their own with the all latest styles and brands they seek from everyday casual cool to well-tailored styles forgoing out.”
That space, handsomely outfitted in cool textured greys and metal has been designed and merchandised to feel sleek, masculine and easy to navigate. Lester’s cornerstone service and selection are ever-present in the new location and features activewear, everyday casual, going out styles and basic essentials.
Anything but basic are the high-profile brands carried across every department and which represent what this customer seeks most: style and a laid-back cool sophistication. Favorites include Tailor Vintage, Vineyard Vines, Original Penguins, Vince, Chaser, Jacks and Jokers Herschel, Van’s, and 47 Brand along with perennial big-performing favorites Adidas, Nike, Under Armour, Quiksilver, Retrobrand and more.
There will be a ‘soft’ opening on August 4th, & the grand opening celebration is timed with the kick-off of the back-to-school shopping season on Thursday, August 20 and will feature entertainment, raffles, food and more.